Business DNA engine
Root interviews you like a partner, then maps your niche, offers, voice and audience into a living blueprint every tool is built from.
Built for coaches — not everyone
Build your business from a conversation.
Root is the AI-native operating system for coaches, consultants and community leaders. Describe your vision and get a fully integrated ecosystem — CRM, email, courses and analytics — grown from your business's distinct DNA.
No technical setup One connected ecosystem Cancel anytime
Root · onboarding
I run a 12-week confidence coaching program for new managers.
Love it. I'll set up a cohort pipeline, a 6-email nurture in your voice, and a members space for your managers. Sound right?
Perfect — build it.
Root is composing your ecosystem…
Generated from your DNA
Cohort CRM
24 leads · 3 stages
Nurture sequence
6 emails · on-brand
Members space
12-week program
Analytics
MRR · retention
Loved by coaches building the future of their practice
Momentum CoachingClearpath MentorsThe Growth StudioNorthlight CollectiveAscend AcademyWellspring GuidesMomentum CoachingClearpath MentorsThe Growth StudioNorthlight CollectiveAscend AcademyWellspring Guides
Sample brands shown for illustration.
One ecosystem, not ten tabs
Everything your practice runs on, interconnected
Root builds each piece from the same business DNA — so your CRM, emails, courses and analytics actually know about each other.
Coaching-native CRM
Track leads, discovery calls, packages and renewals with pipelines shaped for 1:1 and group coaching — not generic sales teams.
Email & broadcasts
On-brand sequences, nurture flows and one-click broadcasts write themselves from your DNA, so your list hears the real you.
Courses & communities
Launch programs, cohorts and a members space in the same ecosystem — no duct-taping Skool, Kajabi and a dozen tabs together.
One source of truth analytics
Revenue, retention and engagement flow into a single dashboard, so you finally see what's actually growing your practice.
Payments & offers
Sell sessions, memberships and digital products with checkout built in — money in from day one, no processor setup marathon.
From words to a working business
Three steps. No setup wizards.
01
Have a conversation
Tell Root about your coaching practice in plain language. No forms, no setup wizards — just talk about the business you want.
02
Root finds your DNA
It distills your niche, voice, offers and ideal client into a blueprint — the genetic code every part of your ecosystem inherits.
03
Your ecosystem goes live
CRM, site, email, courses, community and analytics are generated pre-wired and on-brand. Refine anything by simply asking.
Why Root wins the coaching vertical
Horizontal tools make you the integrator
Kajabi, GoHighLevel and Skool each solve a slice — and leave you gluing the rest together. Root is designed end-to-end for how coaches actually work.
| Capability |  Root | Kajabi | GoHighLevel | Skool |
|---|---|---|---|---|
| Built specifically for coaches | ||||
| Generates your setup from a conversation | ||||
| CRM, email, courses & community in one | ||||
| Unified cross-tool analytics | ||||
| No technical setup or agency needed |
Comparison reflects Root's product positioning. Competitor names are trademarks of their respective owners.
Voices from the practice
Coaches who stopped duct-taping tools
“I described my group program out loud and Root handed me a CRM, a nurture sequence and a members area that already sounded like me. It felt less like software and more like a co-founder.”
“I'd stitched together four tools for years. Root replaced all of them and finally told me which of my offers was actually retaining clients.”
“The onboarding was a chat. Twenty minutes later my whole coaching ecosystem was live and on-brand. My students noticed the polish immediately.”
Simple, coach-friendly pricing
Pick the plan that grows with you
One flat monthly price replaces the stack of tools you're paying for today. Join the waitlist to lock in founding-coach rates.
Starter
For coaches getting their first ecosystem live.
$39/mo
Get started- Business DNA blueprint
- Coaching CRM & pipelines
- Up to 1,000 contacts
- Email sequences & broadcasts
- 1 course or program
- Core analytics dashboard
Most popular
Pro
The complete toolkit for a growing practice.
$79/mo
Get started- Everything in Starter
- Unlimited contacts
- Courses, cohorts & community
- Payments & digital offers
- AI copy tuned to your DNA
- Advanced retention analytics
Studio
For established coaches running multiple offers.
$149/mo
Get started- Everything in Pro
- Multiple brands & ecosystems
- Team seats & permissions
- Priority AI generation
- Advanced automations
- White-glove DNA onboarding
All plans include your business DNA blueprint and email support. Prices in USD.
Questions, answered
Frequently asked questions
Root is an AI-native operating system for coaches, consultants, educators and community leaders. You describe your business in a conversation and Root builds a fully integrated ecosystem — CRM, email, courses, community, payments and analytics — tailored to your unique business DNA.
Those are horizontal, do-everything tools you have to configure yourself. Root is purpose-built for the coaching vertical and assembles your entire setup from a conversation, keeping every tool interconnected and on-brand instead of leaving you to wire them together.
Not at all. There are no setup wizards, integrations to configure, or agencies to hire. If you can describe your business out loud, Root can build and refine it for you — just keep talking to it.
Yes. Root is designed to model your current offers, audience and voice, then grow with you. During early access our team helps you shape your DNA blueprint so the ecosystem matches how you already work.
Root starts at $39/mo for Starter, $79/mo for Pro (our most popular plan) and $149/mo for Studio. Pricing is designed for solo coaches and creators worldwide. Join the waitlist to lock in early-access pricing.
We're onboarding founding coaches in waves. Join the waitlist and we'll reach out with your invitation and a personalised DNA session as spots open up.
Your business is one conversation away
Join the waitlist for founding-coach access. Bring your vision — Root brings the ecosystem.